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Client Introduction :

The Client is Maharashtra's prominent leader in real estate industry & one of the leading players in several segments ranging from Bungalows, Villas, Apartments, Budget Homes, N.A plots and Farm Plots in the real estate arena. The company is currently developing over 17 projects in Maharashtra.

Requirement :

They wanted to develop a religious portal which would help every youth to recognise and know their religion in much better way with respect to their Festival, Prayers, Holy Places, Ceremony and many more.

Astral Solution :

We Started Developing Concept with respect to the requirement, entire concept development, Portal development, content writing, Mobile application (Android, IOS) was developed.

Challenges :

After Portal was live constraint was getting the user registration on the Portal, then we launched the Digital Marketing campaign with Social media site playing the major role which lead to User visiting the site and Increasing the Registration on the site within first month of launch it was 5000 user registered.

Client Campaign :

Client has initiated outdoor activities like 70 Hoarding were displayed all over Mumbai, Thane, Radio ads were playing on 92.7 for 3 days, News paper ads, Viviana Mall event on Independence day, Mount Merry, Lalbaug cha Raja Participation, Sophia College which lead to Increase in visibility of site and Registration of User.

Results :

Site was successfully Launched with respect to Mobile apps on 6th August 2015, User activities were involved on Social media, Youth were actually interested in Knowing their religion in different and prospective way, within a year Site had 1,60,000/- User registered.